Kathmandu: The third AMS Nepal-China Cultural Fusion and Tourism Promotion Program is set to be held this coming Baisakh in Guilin, China. The event is being organized by AMS Music and Entertainment Pvt. Ltd. in collaboration with Guilin Merchants International Travel Service, Guilin Tourism University, and Guilin English Corner School, as announced at a press conference held in Kathmandu today.

Satyakala Lama Tamang, Chairperson of the company, informed that the program will include the participation of over 40 individuals including Nepali artists, tourism entrepreneurs, businesspersons, and government representatives. “The event, scheduled for Baisakh 28 in Guilin, aims to promote cultural exchange and tourism between the two countries. We believe it will strengthen bilateral ties and increase cooperation in the tourism sector,” said Tamang.

The program will feature traditional songs and dances from both Nepal and China, along with the promotion of Nepal’s tourism attractions. Managing Director Phurba Gyalbo Moktan (Thupten) shared that AMS has previously conducted similar programs in countries like Japan and the UAE, and he expressed confidence that this initiative would further deepen the relationship between Nepal and China.

He also mentioned that awards will be presented to individuals who have made significant contributions to Nepal’s culture and tourism sector during the event.

“Artists, tourism professionals, businesspersons, and government representatives from both Nepal and China will participate in the program, which will help foster stronger relations between the two nations,” he added.

Choreographer Kamal Rai shared that the event will showcase traditional dances representing various Nepali cultures and ethnic groups including Rai, Limbu, Gurung, and Tharu, covering regions from Mechi in the east to Mahakali in the west.

AMS Music and Entertainment had previously organized the Everest Tourism Award in 2025 (BS 2079) in Nepal and has successfully conducted cultural exchange programs in Japan and the UAE as well.