Television: shaping our perception
News Desk
Nov-21 , 2023 तारिख 12:25 बेलुका

- Saroj Ojha 

World Television Day is celebrated annually on November 21st, and it serves as a reminder of the importance of television in shaping our lives and keeping us informed of the world around us. This day was first observed in 1996 to celebrate the impact that television has had on our society and to promote the importance of television in disseminating information.

Since the 1940s and 1950s, when television first arrived on the scene and profoundly altered the world, viewers' viewing habits have undergone a significant shift. TV technology has progressively improved over the years: color TV debuted in the 1960s, then cable in the 1970s, VCRs in the 1980s, and high-definition in the late 1990s. In the twenty-first century, viewers are just as likely to watch programs on tablets, computers, and cell phones as they are on televisions. Surprisingly, though, all of these technological advancements were really just enhancements to a fundamental system that has existed since the late 1930s and has even older roots.

 

Television has come a long way since its inception in the early 20th century. It has transformed from a black and white, low-resolution device to a high-definition medium that offers a unique combination of audio and visual experiences to its viewers. Today, it has become an integral part of our daily lives, providing us with entertainment, news, and educational content.

 

One of the critical roles that television has played is in shaping our perception of the world. It has brought us closer together by exposing us to different cultures, traditions, and values that we may not be familiar with. It has also enabled us to witness, in real-time, important events, political upheavals, and social movements playing out across the world.

 

Furthermore, the advent of cable and satellite television has given us access to an unprecedented range of content from around the world. This has created a global community of viewers who consume and share their experiences and ideas through television. This has allowed us to engage with each other, exchange opinions, challenge ideas and broaden our horizons.

 

Television has also played a vital role in education. Educational programs aimed at children help build cognitive and social skills while also fostering creativity and cultural awareness. Furthermore, adult education programs have opened up opportunities for individuals to learn new skills and further their careers.

 

In conclusion, World Television Day is an important occasion to acknowledge the tremendous impact of this medium on our lives. Television has provided us with a source of entertainment, education, and information that has helped us grow and develop as individuals and as a society. It has brought the world closer together, and enabled us to share our experiences with others. As we celebrate this day, let us remember the transformative power of television and the role it plays in shaping our world.

Nepalese Television & It's challenges 

The history of Nepalese television dates back to the early 1980s when Nepal Television (NTV) was established as the first and only television channel in the country. Initially, NTV broadcasted for an hour a day, and the programs were limited to national news, cultural shows, and educational content. Over the years, NTV expanded its broadcasting hours and introduced more diverse programming. 

However, in the late 1990s, with the advent of satellite television, private cable operators started emerging in Nepal, offering viewers access to international channels and a wider range of content. This created competition for NTV, prompting the government to allow private television channels to operate in Nepal. Along with national broadcasting Nepal television corporation has been conducting NTV News, NTV Plus, NTV Kohalpur & NTV Itahari channel and also had declared about to launch the NTV world. NTV has always been committed to promoting democracy and pluralism in Nepal as well as strengthening national unity. NTV has been producing and broadcasting news, documentaries, telefilms, comedy shows, interviews, educational, entertainment and other productions as a mix channel.

Since then, the Nepalese television landscape has undergone significant changes, with the introduction of numerous private TV channels. Popular private channels in Nepal include Kantipur Television,  Himalaya Television, Image Channel, and AP1 TV. These channels have brought about diversity in programming, catering to a wide range of interests, including news, entertainment, sports, and lifestyle.

Despite the growth in the television industry, the Nepalese television faces several challenges. One of the primary challenges is the issue of media ownership and control. There have been criticisms that certain individuals or groups who own television channels use them as a means to promote their own interests or agendas, compromising the neutrality and objectivity of the news reporting.

Another challenge is the lack of professional standards and ethical journalism practices. Sensationalism, biased reporting, and lack of fact-checking are prevalent in some Nepalese television channels, undermining the credibility of the media.

Moreover, content regulation is a matter of concern. Nepalese television often faces pressure from various interest groups and government authorities to limit or control certain types of programming. This can lead to self-censorship and hinder the freedom of expression.

Furthermore, the shift towards digital media and the rise in online streaming platforms have posed challenges for traditional television broadcasters. With the increasing popularity of internet-based video streaming services, Nepalese television channels have had to adapt to the changing viewing habits of the audience.

In conclusion, the history of television in Nepal has seen significant growth and diversification, with the establishment of private channels alongside the state-owned Nepal Television. However, there are challenges such as media ownership, lack of professional standards, content regulation, and competition from online platforms that need to be addressed for the continued growth and improvement of Nepalese television.